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jeudi 5 avril 2012
mardi 31 janvier 2012
dimanche 15 janvier 2012
samedi 14 janvier 2012
mercredi 11 janvier 2012
Key achievements in Digital Marketing studying 11/01/2012
I have retained from the course that Luxury buyers are led by rational desire to purchase items of high value and craftsmanship. The purchase motivators are emotionally driven. Marketers must tap into consumers’ desires for well-being, self-concept and indulgence. The consumption of symbolic meaning, reinforced through advertising, provides the individual with the opportunity to construct, maintain and communicate identity and social meanings.
New Luxury - (Ultra) Affluent online behavior
The HUGO BOSS Group is one of the world market leaders in the premium fashion and luxury segment of the apparel market. The Group focuses on developing and marketing high-end women’s and men’s fashion. The HUGO BOSS Group is one of the world market leaders in the premium fashion and luxury segment of the apparel market. The Group focuses on developing and marketing high-end women’s and men’s fashion.
With its brand world including the core brand BOSS and the trendy brand HUGO, HUGO BOSS targets different, clearly differentiated consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening and relaxed casual fashion, shoes and leather accessories, as well as licensed fragrances, eyewear, watches, children’s fashion and motorcycle helmets.
In order to focus and strengthen on the online communication and marketing activities, the world wide Hugo Boss online stores will also become a more strongly integrated component of the whole site at hugoboss.com. The integration will be completed in the course of 2010.
Alongside the social media activities on Facebook, Youtube, Twitter, and an iPhone application, the mobile internet version of the hugoboss.com website will be revised and redesigned for the second half of the year in order to establish a presence in this increasingly important channel.
Intensive marketing activities and involvement in sponsorship of sport and cultural events enhance the worldwide recognition of HUGO BOSS and the image of its brands. Alongside traditional forms of advertising such as print and out-of-home, the relevant target groups are increasingly targeted through new marketing instruments such as social networks. Sport sponsorship activities focus on premium sports such as sailing, golf and Formula 1 and are an ideal vehicle for conveying brand values such as dynamics, perfection and precision. In its cultural sponsorship activities, the Group stresses the similarities between art and fashion in terms of design, aesthetics and creativity. The Company also sets a course with high profile fashion events in the world’s fashion capitals, further highlighting the appeal and acceptance of the Group’s brands for key target groups and charging the HUGO BOSS brand world with emotion.
mercredi 4 janvier 2012
Buuteeq offers you everything need to market your hotel online.
Buuteeq is a platform provider that gives in cloud (intangible) content management system support for the hospitality industry present in more than 20 countries. They propose the templates and support for the hotel of all the different online tools: website, social media and applications.The new website will be optimized for search engines. Buuteeq also provides a commission free reservations tool.
With Buuteeq’s assistance, the hotel can totally customized the content attracting more customers with good quality photos, interactive maps and a designed and functional interface.
Buuteeq also offers feedback to the better management of the hotel’s marketing strategies, sending detailed charts and reports so it is possible to find out what is good for the establishment and what is not, maximizing the potential of the developed tools. It also enables the member hotel to have a more reliable revenue management, with complete control over the pricing.
Basically, Buuteeq sells itself as a content management system easy-to-use, do it yourself software, a feature that would make it good for the small or new independent hotels, but not suitable for big hotels or group chains.
Taciana Medeiros & Redouane Fahed MAHI
mercredi 14 décembre 2011
mardi 13 décembre 2011
Algeria moves to solar power
According to the Algerian daily El Watan, Algeria has the largest solar potential of the entire Mediterranean basin.
The proof has been provided by the German Space Agency (ASA), which was assessed by satellites. The England Features seem unequivocal. The potential is thus estimated at 169, 440 tera-watt hours / year (TWH / year) for solar thermal and 13.9 TWH / year for solar photovoltaic.
Algeria is currently contemplating on benefits that might derive from a strong development of its solar energy. This is one of sub-Saharan countries with the highest rate of sunshine, and if that country decided to equip, it would make it the largest producer of solar energy in the Mediterranean basin...
The proof has been provided by the German Space Agency (ASA), which was assessed by satellites. The England Features seem unequivocal. The potential is thus estimated at 169, 440 tera-watt hours / year (TWH / year) for solar thermal and 13.9 TWH / year for solar photovoltaic.
Algeria is currently contemplating on benefits that might derive from a strong development of its solar energy. This is one of sub-Saharan countries with the highest rate of sunshine, and if that country decided to equip, it would make it the largest producer of solar energy in the Mediterranean basin...
This is definitely a move in the right direction, and will hopefully encourage other North African oil producing countries to follow Algeria’s lead.
mercredi 7 décembre 2011
MBA LEVEL WORK
I think I am currently between the descriptive and the analytical categories. I think I'm being in a stage which involves an analysis of information transmited during classes and applications of these on my blog.
vendredi 2 décembre 2011
mercredi 30 novembre 2011
mardi 29 novembre 2011
The Future of the Hotel Industry and Social Media
The Future of the Hotel Industry and Social Media
With digital technology fast becoming a part of everyday modern life, hotels around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
Social media has also been highlighted as a continuous force in the article, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner.
More practically, in the article are six ways that social media could make that impact on the hotel industry:
1. Extending Concierge Services,
2. On-Site Merchandising,
3. Customer Service and Recovery,
4. Last-Minute Deals,
5. Facilitating Guest Communities,
6. Emphasizing Unique Properties.
According to the article, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
With digital technology fast becoming a part of everyday modern life, hotels around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
Social media has also been highlighted as a continuous force in the article, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner.
More practically, in the article are six ways that social media could make that impact on the hotel industry:
1. Extending Concierge Services,
2. On-Site Merchandising,
3. Customer Service and Recovery,
4. Last-Minute Deals,
5. Facilitating Guest Communities,
6. Emphasizing Unique Properties.
According to the article, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
mardi 22 novembre 2011
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