mercredi 30 novembre 2011
mardi 29 novembre 2011
The Future of the Hotel Industry and Social Media
The Future of the Hotel Industry and Social Media
With digital technology fast becoming a part of everyday modern life, hotels around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
Social media has also been highlighted as a continuous force in the article, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner.
More practically, in the article are six ways that social media could make that impact on the hotel industry:
1. Extending Concierge Services,
2. On-Site Merchandising,
3. Customer Service and Recovery,
4. Last-Minute Deals,
5. Facilitating Guest Communities,
6. Emphasizing Unique Properties.
According to the article, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
With digital technology fast becoming a part of everyday modern life, hotels around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
Social media has also been highlighted as a continuous force in the article, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner.
More practically, in the article are six ways that social media could make that impact on the hotel industry:
1. Extending Concierge Services,
2. On-Site Merchandising,
3. Customer Service and Recovery,
4. Last-Minute Deals,
5. Facilitating Guest Communities,
6. Emphasizing Unique Properties.
According to the article, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
mardi 22 novembre 2011
mercredi 16 novembre 2011
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