The Future of the Hotel Industry and Social Media
With digital technology fast becoming a part of everyday modern life, hotels around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
Social media has also been highlighted as a continuous force in the article, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner.
More practically, in the article are six ways that social media could make that impact on the hotel industry:
1. Extending Concierge Services,
2. On-Site Merchandising,
3. Customer Service and Recovery,
4. Last-Minute Deals,
5. Facilitating Guest Communities,
6. Emphasizing Unique Properties.
According to the article, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
Interesting blog post,focused on impact of social media on hotel industry.Interacting with customer using Facebook and Twitter can improve customer service.In today's world,intersection of mobile and social media is the best opportunity for hotels to help facilitate guest communities.Social media site is the best way for large brands and small independent hotels to their stories..Industry Analysis
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